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2.
Defining the guidelines of the project
through:
·
verification
of technical
feasibility
·
specific
marketing ideas
·
verification
of the company budget
·
activation
of the Internet connection
·
choice
of site location (hosting, housing or
server in the company)
·
registration
of the Internet domain name
3.
Drafting a work plan by defining work
times of the phases which follow the
preliminary advice
·
support
in defining the company professional
figures involved in the web project
management
·
advice
during the drafting of the
communication strategic plan
·
analysis
of the competitors sites and their
activity on the Internet
·
support
in selecting the contents of the site
4.
Preliminary
implementation
·
development
of a site prototype
·
refining
the prototype of the complete
implementation of the site
·
personalized
graphic and creative project in line
with communication aims and coherent
with the company image
·
coordination
and control of the material of the
site (texts and images)
·
digital
processing of texts and images to use
·
styles
definition: layout, file names,
graphic formats, fonts, html version,
code format
·
implementation
of the site according to agreed
specifications
·
on-line
activation of the site just completed
·
supply
of the complete sources of the site
(HTML and graphics)
6.
Quality
control
·
verifying
if the company aims are reached
·
multiplatform
functional tests
·
verifying
if the material provided is suitable
7.
Additional
functions and services
·
periodical
analysis of the accesses to the site
·
implementation
of interactive functions: newsletter,
discussion forum, etc.
·
registration
on the main search engines with the
certainty of good positioning results
·
insertion
on directory, announcement services
and suitable newsgroup
·
advertising
e-mail activity through mailing list
and promotional e-mail
·
planning
banner campaigns and segmented
sponsorship according to the reference
target
·
development
of on-line public relation activity
for the creation of mutual links
8.
Site advertising on other media
together with other advertising
campaigns of the company
·
drafting
and distribution of press releases in
Italy
and all over the world
·
integration
of the project in the company
·
planning
of updating (material and frequency)
·
marketing
exploitation (customer service,
information from and to customers)
·
personalized
solutions in order to improve the
productivity through the Internet
9.
Training
course
·
complete
course on email
·
complete
course on “netsurfing”
particularly focused on research
functions
·
course
on the use of software for the website
updating
·
web
marketing advice
10.
Development
of the site
·
periodical
updating
·
project
evolution (enlargement, new functions)
·
warranty
and other services
·
technical
and commercial support in the relation
with a provider for the Internet
connection
·
support
and assistance via telephone or email
and, if requested, even to the
Customer
·
free
corrections for possible orthographic
errors
·
certainty
of the site performances (defining a
maximum loading time)
·
possibility
of defining highly-rated projects in
relation with specific quantitative
aims
The
cost for the implementation of a web
site changes according to the kind of
project. A precise evaluation can be
made only after a detailed analysis of
the company aims, by suggesting of
considering as part of the web project
not only the graphic implementation of
the site, but also a suitable
advertising campaign.
Some of our last works are listed below:
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